lTreating our clients in the way we would like to be treated.
lIf we don’t think its a good deal, we won’t sell it.
lOur client’s interest comes first and foremost.
lPromise a litte, deliver a lot..
lAlways doing what we say we will
lBelieving in our product.
lNever to betray a client’s confidence or to share private information.
lNever to discredit our competitors or or clients.
lBeing honest